Experience the power of a book.

Is print really dying? Not according to IKEA, After all, the company prints around 200 million of its catalog every year in 27 languages for 38 countries. That’s more than twice the number of bibles produced in a given year.

But is a print catalog too low-fi for the high-tech age? Again, not according to IKEA, who has rolled out an amusing promo for the 2015 catalog. The promo slyly suggesting that print is actually a wondrous technology that equals the power of digital media.

The campaign, by BBH Asia Pacific, invites you to “experience the power of a book” and rediscover “the original touch interface.” Amazing features include “eternal battery life” and pages that “load instantly, with zero lag.” As the charmingly on-screen narrator says: “It’s not a digital book, or an e-book. It’s a bookbook™.”

To view the promo video, click this link http://youtu.be/MOXQo7nURs0

So next time you think an App or an e-shot will do, think again and fall in love with ‘the original touch interface’. Contact us, and we can help you create something beautiful, tactile, portable, shareable and easy to navigate through.