Archive: Sep 2014

Experience the power of a book.

Is print really dying? Not according to IKEA, After all, the company prints around 200 million of its catalog every year in 27 languages for 38 countries. That’s more than twice the number of bibles produced in a given year.

But is a print catalog too low-fi for the high-tech age? Again, not according to IKEA, who has rolled out an amusing promo for the 2015 catalog. The promo slyly suggesting that print is actually a wondrous technology that equals the power of digital media.

The campaign, by BBH Asia Pacific, invites you to “experience the power of a book” and rediscover “the original touch interface.” Amazing features include “eternal battery life” and pages that “load instantly, with zero lag.” As the charmingly on-screen narrator says: “It’s not a digital book, or an e-book. It’s a bookbook™.”

To view the promo video, click this link http://youtu.be/MOXQo7nURs0

So next time you think an App or an e-shot will do, think again and fall in love with ‘the original touch interface’. Contact us, and we can help you create something beautiful, tactile, portable, shareable and easy to navigate through.

The perfect match…………….up!

You have spent a fortune of photography, hours on selecting the right images.  Painstakingly positioned your final images into your brochure.  After numerous meetings and discussions with your client, selecting materials, size and binding options you get approval to go to press.  Days pass, and you are excited to see your photo’s in your perfect bound brochure, only to be disappointed at the match ups across the spreads.

With careful planning, experience, an eye for detail, match ups across spreads on perfect bound brochures can be achieved.

Getting it right at repro is only the start of the process.  Careful guillotining, immaculate folding and precise binding will help you achieve your design goals.  The minutest of movement can create a mismatch across the spread and obscure the image, or worse miss out vital details.

Pictured is one of many ‘match-ups’ within the brochure.  Should you like to see this and other samples of our work, please contact Jas.